Motion Design

Introduction to fundamental principles of motion through the exploration of traditional animation processes, including stop motion, hand-drawn, and experimental animation techniques. Emphasis will be on creating expressive movement with meaning through the principles of animation.

Introductory study of 2D figurative, or "character" animation, including the animation of humans, animals, and/or abstracted figurative characters. Emphasis will be on anatomy and the physics and physiology of figurative movement. Students will employ the "12 principles" of animation to create accurate and expressive interpretations of figurative movement in their work.

Digital 2D animation techniques with an emphasis on using animation principles to create expressive and communicative movement. Students will experiment with various styles of 2D computer animation and gain a deeper understanding of 2D animation techniques and software.

Building upon first year design courses, students will implement the principles of 2D design specifically within a motion design context. Design principles are reinforced using the previsualization of animations through style frames and design board sequences.

Concept generation and development through the exploration and application of the cinematic language as used in animation pre-visualization. Students are introduced to various storytelling approaches, persuasive messaging, and the use rhetorical devices to develop creative concepts.

Introduction to 3D computer animation, language, object creation, f-curve editor, computer animation, modeling, and texturing techniques through the creation of multiple short animations.

Introduction to the practical applications of typography as used within the field of Motion Design. Through composition, hierarchy, and nuance, students will explore the use of type to promote effective communication across various mediums, including transition to print and screen.

Analysis, evaluation, and creation of persuasive messages, as employed within the Motion Design industry. Students will explore the various rhetorical approaches based in advertising used to persuade the viewer. Including concept development for the use of new media such as projection mapping and Augmented Reality.

Exploration of advanced 3D computer animation, modeling, texturing, and lighting techniques through the creation of multiple short animations. Emphasis placed on animation, seamless integration of various image sources, and graphic elements.

Exploring processes and methodologies that generate original and meaningful design, with an emphasis on formal experimentation, visual and conceptual research, natural observation, and design systems.

Introduction to video projection mapping and installation techniques and concepts. Non-traditional surface viewing will be explored such as exteriors of buildings, interior architecture, and sculptural forms. Review and analysis of current creative projection work from contemporary artists and designers. Collaborative projects using projection mapping software.

Experimental animation and various motion design topics are presented and discussed to initiate the development of numerous motion design concepts. Students assemble a collection of concept statements, sketches and style frames, GIFs, and proof of concept animations for potential use in the senior project course.

Continued study of 2D animation techniques with an emphasis on utilizing animation principles to create expressive and communicative movement. Students will experiment with various styles of 2D animation and gain a deeper understanding of 2D animation techniques & software.

Exploring visual identity and systems through historic, formal, and conceptual perspectives. Students will develop original logos and identity systems. They will practice working within constraints and develop their strongest project into motion.

Application of analog and digital illustrative techniques for the creation of styleframes and animatics used within the preproduction stage of motion design projects. Based in visual analysis and research, students will use both assemblage and Illustrative approaches to develop images that determine the style and mood of animated sequences.

Advanced exploration of traditional animation techniques including 2D and 3D stop motion, hand drawn animation, and other experimental processes. Emphasis will be on creating expressive, communicative movement utilizing the 12 Principles of Animation.

Application of advanced production techniques and principles to complete multiple animation projects that replicate professional expectations of a motion design production studio. Student projects are chosen from various client-inspired briefs. Students document the entire animation process from concept to final product.

Production of senior thesis project, demonstrating the culmination of the student’s technical experience and artistic development. Students will present final proposals and style frames of their self-directed animation project. This project emphasizes experimentation, self-expression, and pursuit of an individual aesthetic.

Advanced topics in motion design. Topics chosen to provide problem-solving strategies for technical challenges arising during project production. Instruction in advanced motion design production techniques. Individual senior projects provide basis for relevant topics.

Overview of the technical and artistic nature of 2D digital compositing, covering topics such as basic image creation, representation and manipulation, color correction processes, chroma keying, planar tracking technologies, and visual cues necessary to create a believable composite.

Advanced Visual Effects compositing incorporating 3D synthetic assets into the compositing workflow. Topics such as camera animation, camera tracking, image stabilization, advanced 3D animation, shaders, lights and materials will be discussed. Creation of matte paintings and compositing digital set extensions.

Workplace experience, internship agreement negotiated between intern and site supervisor, approval of faculty, Registrar, and AVPAA/Dean of Undergraduate Studies required. Duties should be challenging, productive, and develop higher-level skills and knowledge. Documentation of performed work, weekly check-ins, and oral presentation required. Grading: Credit/No Credit